22 06, 2017

What the heck is Google SEO?

2017-06-22T22:58:15+00:00 June 22nd, 2017|Parkland SEO|

Google Seo or Search Engine Optimization is exactly what it sounds like. You see Google is a search engine. Which basically means it is a computer that answers your questions that you put in its search box. The way it is able to answer questions is by sending a robot to your website (actually almost every website in the world) called a spider or Google Bot.

definition of seo

image credit 

With this bot or spider it reads the information on your website to determine what the site is about. Then, it stores it in its memory banks so when their is a web searcher (that means you…a real person) you get the answer to your question.

Back on November 12, 2008, Google published a how to Google’s SEO Starter Guide. It has since updated the post on Tuesday, September 28, 2010. Here is an excerpt straight from Google and Posted by Brandon Falls and Michael Wyszomierski, Search Quality Team.

About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.
Here’s what’s new:
Glossary to define terms throughout the guide
More example images to help you understand the content
Ways to optimize your site for mobile devices
Clearer wording for better readability

Read the rest of this post here

As you can see Google SEO sounds pretty simple. Heck there is even a guide issued by Google themselves. Why wouldn’t you try tackling this by yourself?

The problem is there are over 200 ranking signals in the computers algorithm to get you ranked. That is where a professional seo consultant (Nole Marketing) can help you plan a strategy to help you get your local website ranked.

It is also a little more complex as of today June 22, 2017. You have more factors that influence google bots behavior like, Pay Per Click, Social Media Marketing and the explosion of video. YouTube is owned by Google as well and is the second largest search engine in the world.

To explain further how important these are in todays website optimization techniques is an article from Scott Wilson who is the Founder and CEO of RankHigher.ca

Search Engine Optimization

Earning top rankings in natural organic Google search is still one of the best ways to grow a business. But many business owners think content is king when it isn’t.

Rank your website on Google

Right now, Google has indexed over 60 trillion web pages, and we all know that when we do a search, we pick from the top few.

When a consumer is searching for your product or service, it is crucial that your business cuts through the clutter of now 130 trillion web pages to end up among the first few results. So if done right, SEO can be your greatest profit generator.

How do you get your business there? One tactic is to write 2,500 words of unique and compelling text and check it with copyscape.com to make sure the content is truly unique.

SEO services

Your main keywords should be inserted often, as inserting it more than that could be considered ‘keyword stuffing,’ and your website could be sent for human review and a potential penalty.

Include different variations of your main keywords such as plurals and singulars into the mixture, as well as variant names for your product. For example, a laptop and notebook computer could be considered to be the same type of computer. However, we want to sell to potential customers who use both keyword variations.

The use of latent semantic language lets Google find relationships between those keywords and the ones in the search query.

For example, if you are selling golf clubs then the words driver, iron, and putter are related. Also, include brands like Taylor Made and Callaway. Consumer testimonials are also a great method to include keywords and organically improve Google ranking.

Search Engine Marketing

Search Engine MarketingIncreasing your online visibility through paid opportunities is key to reaching potential customers.

While it may take a while to earn Google’s trust through SEO, Search Engine Marketing can be turned on fairly quickly. With SEM, businesses pay to play and are relevant, while maintaining full control of speed and budget. SEM allows you to target your prospective customers through search engines such as Google, Bing, and AOL.

Say you are a contractor and can only handle three projects at a time. SEM can run until the three projects are scheduled, be turned off and then turned back on when one of the projects is complete— allowing you to turn the volume up or down as preferred.

SEM also allows you to run AB testing on coupons and special offers—this is cross-pillar optimization.

Let’s say you test different offers and one of them did very well and resonated with your audience; you can now also use it with SEO, social media, print media, etc. knowing that the data you collected means something and will provide results.

Paid Social Media Ads

People are inherently social and are seeking online relationships with the brands they use. While it’s great to build your business’ social presence, social media is great for advertising your product or service, where you know your consumers will be paying attention.

When consumers search for a product or service, their intention to purchase is clear, but their reason behind it is not.

Social media advertising allows you to target your customers based on location and demographic, minimizing the amount of marketing time spent where your consumer base is not present.

For example, if you open a nail salon in downtown Toronto, you can choose to target women of any specific age, and within a certain radius—to provide a special offer or invite for them.

Major social media players include Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn. But social media is not one-size-fits-all, so it is important to determine which social media channels work best for your organization and the nature of your business.

Keep in mind that consumers visit each platform with different goals and mindsets. i.e. Facebook for socializing with friends and LinkedIn to search for jobs.

YouTube

YouTube Logo

Having a branded YouTube channel for a business can be a powerful marketing pillar as many consumers go to YouTube to search information about a company, and to gain a better understanding of the product or service they offer by seeing it in action.

The most powerful YouTube videos explain the benefit of the product or service your business offers, and often-times include customer testimonials. Word-of-mouth continues one of the most effective ways to grow a business as people put immense trust in the stories of those who had a positive—or negative— experience with a business.

Continue reading Four marketing pillars to build a business as strong as the Parthenon by clicking here.

I know that this is a lot of information to digest. You should probably re read it so that you can further understand that the process of ranking sites is a lot more complex than you might think.

If you have any questions. Feel free to reach out to me directly.

To your success,

Brian Bustamante

Nole Marketing
6665 NW 75th Pl,
Parkland,  FL 33067
http://nolemarketing.com/
sales@nolemarketing.com
754-777-0850

13 06, 2017

How to do Parkland Online Advertising for your business?

2017-06-13T14:41:17+00:00 June 13th, 2017|Parkland SEO|

Learning how to advertise online can be easy if you know where to look. Best place to start are the places where your customers reside.

For example if you are a Air Conditioning Company, start by advertising in the community where you business is located. You have multiple options to choose from including google, Facebook, your local newspaper and even buying ads in the school yearbooks or sponsor a kids sports team.

If you want to do Parkland Online Advertising right you will need to really know your customer first and then look for your medium to advertise on second.

In the following article written by Tyler Garns he further explains:

Online Advertising: How to Do It Right

Most small businesses get stuck with their online lead generation in three areas:

  • SEO – They understand the concept of search engine optimization, and do some work there, but they usually give up before great results are achieved.
  • PPC – People get a Google AdWords account, invest some money, watch it disappear, and stop.
  • Social Media – Here, people just waste time because they don’t know how to do it right.

Online lead generation is a big topic.  In this post, I’m going to talk specifically about how to spend money wisely to ensure return on your investment.

Before we begin, I’m going to assume you have a well-defined target market, you understand clearly who your target is, you know where they hang out on the Internet, and you know their psychological triggers. Without this info, you’ll always lose in marketing.

To get started, you need to think outside the box. Yes, your potential customers may search for your product or service–so being listed with a PPC ad can do you some good.  But that’s not the only way to reach them.  Plus, only a small percentage of your entire target market is searching for what you sell at any given time.

The key is to go where the customers are. Figure out where they hang out on the Internet.  Learn what they read.  Find out what social networks they visit.  Discover industry-specific forums or blogs.  You get the picture.  Once you know where they are, advertise there.

Sponsoring newsletters or dedicated solo e-mails is an extremely effective method of advertising for many businesses.  If you discover that much of your target is subscribing to a certain newsletter, find out if you can sponsor that newsletter or send a dedicated advertisement.  A dedicated, or “solo,” e-mail is an e-mail advertisement that a publisher will send to their newsletter list that contains only one piece of content: your ad.  These can be golden.

Read the rest of the post here.

So knowing your customer is not the only thing you need to know. You also need to know how to advertise. My personal favorites are Google and Facebook.

In this blog excerpt written by Garrett Moon, he further explains where you want to advertise your business online.

5 Things You Must Do Before Jumping Into Paid Internet Advertising

Here are a few of the places you should try listing your ads, though there certainly are many others:

Google AdWords. – Google AdWords are an obvious choice for many businesses. They offer display and text ads in association with highly targeted keywords. AdWords are a clear choice for any campaign. Bonus Tip: Your Google Adwords ads will produce a better return on investment the longer you use Adwords. Google will rewards long-term customers with better “quality scores”.

Bing or Yahoo. – Bing and Yahoo both offer alternative ad platforms that work similarly to Google’s. They combine display and text ads with targeted search terms. Some brands find that, while these options bring less traffic, the overall ROI is a bit better.

Facebook or LinkedIn. – Social advertising has grown enormously in popularity over the last few years. These ads combine text and display elements and are targeted based on user preferences, demographics, and location. Depending on your business type, both Facebook and LinkedIn are valid options to consider.

StumbleUpon. – The social network StumbleUpon offers a unique paid advertising option that is very inexpensive and guarantees a “click-through” of some kind. This is worth looking into, but it is important to track your actual conversions, which is the primary weakness with this model.
BuySellAds or Direct Buy. – BuySellAds.com is a great place to go to find additional display ad opportunities. These usually allow you to “rent” space on a site or a blog for a fixed cost. Additional opportunities like this can exist if you contact some of your favorite bloggers directly.

To continue reading this article click here.

In conclusion, to successfully advertise online in Parkland, FL you will need to 1.) know your customers and where they hangout online and 2.) advertise to them using Social Media and Search Engines like Google, Yahoo and Bing. You will also need to track the results that you do get. If done correctly you will make money through advertising faster than you would if you depend solely on search engine optimization.

If you would rather hire a seo ppc expert in Parkland, then call us at 754-777-0850.

To your success,

Brian Bustamante

Nole Marketing

6665 NW 75th Pl,
Parkland,  FL 33067
http://nolemarketing.com/
sales@nolemarketing.com
754-777-0850

30 05, 2017

Your Key To Success is Digital Marketing

2017-06-13T06:25:05+00:00 May 30th, 2017|Parkland SEO|

Digital Marketing is the one of the most important reasons your product or service will be successful in 2017. New customers keep you growing and in business. Knowing how to use Digital Marketing in Parkland Florida will separate you from your competition.

Digital marketing encompass all forms of online advertising. It includes Seo Optimization and online marketing, and Social Media like Facebook, Instagram, SnapChat, Twitter and more. Advertising online can also be done through community forums, blogs and Pay Per Click marketing. All of which need to be handled correctly.

Don’t Just Sit There! Start Seo Optimization

 

Seo Optimizing your website includes modifying your Page Titles, Meta Description, Meta Keywords, H-tags and even your Urls. Ok, that is a lot of information that I just threw at you. You could literally spend thousands of dollars paying an seo expert to fix your site.

There are Parkland Seo Agencies that don’t know or wont engage in fixing your website optimization before putting a marketing plan together. That is bad because you pay for website traffic to come to your site and buy your product or service, but because of poor onsite optimization, the visitor will never be able to run a google search and find you again.

The lesson here is any Digital Marketing Campaign must include seo services to accompany the traffic visiting your website to ensure future sales.

Learn How to Social Media or Pay an Online Marketing Company to do it for you.

Gone are the days when you could put an ad in the local newspaper or penny saver/the flyer. Everything form of advertising has gone digital. If you don’t know how to manage, engage your customers and write compelling ads, you will be eaten by your competition.

However most small business are run by just one person. Leaving the business owner to not only to manage his business but also to run it. It is a tough job when you wear every hat in your business. Now add the complexity of running effective social media campaigns.

For example, try running Facebook ads, a craigslist marketing campaign and google ad campaign all while trying to run day to day business. There are simply not enough hours in the day. Your best bet is to try 1 campaign at a time. Know that you will have a learning curve and be willing to pay for your marketing mistakes. It is not easy.

Here is a Facebook crash course that will help you understand it.

How to Start with Facebook Advertising.

 

Facebook Advertising is very easy if you know where to start. They have their own guides published online. Go to facebook.com/business and you will see that they have a wealth of information.

From there you will learn how to place an ad. There are multiple ad formats and multiple ad placements. For example you can place an ad in someones Facebook stream or make it a suggested post or have the ad run on desktops only on the right hand side away from their stream.

You will also learn the different formats your ad can be presented in. For example you can place a video ad, a carousel of pictures ad, a slideshow or even just a single picture. Testing your ad and measuring how well it performs will help you decide on which ads to keep and which ones are duds.

Another great feature is the Facebook Audience creator. This feature lets you target your exact customer. You will have three options : core audiences, custom audiences, and lookalike audiences.

Core audience is people who know who the customers are and can build a profile about their customer. For example, if you are a plumber and you want to target homeowners in a certain zip code, suburb, city or even county.

For your repeat customers you would use the custom audience feature as it allows you to upload the past customers email address so you can advertise specifically to them. Realtors will often use a custom audience to stay top of mind with their past clients.

Lastly lookalike audiences, takes your existing audiences and creates a new audience that have the same characteristics. For example, you have been marketing to your clients and want to find new clients that have similar characteristics to them.

What to do About your Digital Marketing Needs in Parkland, FL.

businesses social media

Now you know that Parkland digital marketing requires not only an seo consultant with the skills to do provide search engine optimization services, but also Social Media skills. When comparing seo agencies in Parkland, FL, you need to be aware of what services are going to be provided to you.

It will also help you better understand the process if you read some of the online guides provided by the platform you want to advertise on. Every site should have an area where you can read through their guidelines.

Now matter what route you choose, whether hiring a local seo or going on your own, your are bound to be successful if you stay the course.

If you would rather hire a digital marketing company in Parkland, then Nole Marketing can help. Call us at 754-777-0850.

Nole Marketing

6665 NW 75th Pl,
Parkland,  FL 33067
http://nolemarketing.com/
sales@nolemarketing.com
754-777-0850

19 05, 2017

Where Is The Best Parkland Seo Company?

2017-06-13T06:28:03+00:00 May 19th, 2017|Parkland SEO|

Where Is The Best Parkland Seo Company?

The best Parkland Seo Company is Nole Marketing of course! This information is completely unbiased of course. LOL.

Ok seriously, how do you go about choosing the best local search engine optimization company? The decisions comes down to a couple of things

  1. Finding the right Seo Services and Marketing for your business.
  2. Choosing the right Search Engine Marketing strategy.
  3. What is the right web design?
  4. Parkland Seo is it the right or wrong decision

Finding the right Seo Services and Marketing for your business.

Seo services vary from one digital marketing agency to another. Some offer ppc marketing only and others offer only website optimization techniques. The truth is every agency has a different level of proficiency for ranking websites. These services can vary wildly between agencies.

Some agencies will only take you on as a client if your company has revenues of more than a million dollars a year. This means if you are not a high ticket item client to them and they will not take you on as a new client.

The exact opposite is also true. You can run into a Parkland Seo company that will take anyone as a client. No matter the what niche, what experience they have or customer profile, this type of agency will fail in the end because of its lack of customer focus. They can take on too many clients in differing industries and become a “jack of all trades”.

Afterall, you can’t be an “seo expert” of everything…can you? Thats like going to a certified Honda mechanic to work on your Ford F150. They are both mechanics right. Of course they are, but wouldn’t you prefer to go to a Ford mechanic to figure out what is wrong with your truck? Specialization matters because they can figure out how to fix it faster.

Well the same is true for digital marketing agencies.

Choosing the right Search Engine Marketing Strategy

parkland seo agency

What is the right search engine marketing strategy for your company? Well the answer to this depends on your business. Figuring this out could be challenging especially if you are new to Internet marketing strategies. You see every business has a specific customer type. Knowing what type of customer you have is the first step. Next would be finding out where the customers reside online. Third is reaching out to them with great content.

To illustrate this, lets say you sell ladies intimate apparel. Where would your customer hangs out? One place I would look is Pinterest. Why, first of all this popular social media platform has mostly women using the site. Women are the target demographic for ladies intimate apparel.

Knowing who my customer is and where my customer is online is the key to success. Now I can use website optimization techniques, pay per click marketing and great content to attract them to my website.

What is the right web design?

SEO Strategies And Development

Web design combines eye pleasing content, images and even video to showcase your product or service. A good web designer will create a website that has images and videos that can be read by both search engines and website visitors.

You see the problem with web design is not the design but the fact that search engines can’t read images and video. That is where a professional seo consultant can go in and code these items specifically for Google, Yahoo and Bing.

That next hurdle you will face is creating a call to action. A call to action can be included in the web design by asking visitors to do something like fill out a contact form, call a number or even download a pdf or eBook.

That can make the difference between a winning marketing campaign and a losing one.

Parkland Seo is it the right or wrong decision?

Our unique twist to Seo in Parkland, FL, is combining pay per click, social media, email marketing, web design, landing pages and our proprietary formula of search engine optimization.

We build value, trust and engagement into our marketing campaigns to bring the best return on investment for our clients. We believe it is the right decision when you choose Nole Marketing.

Good Luck on your journey and if you have any questions feel free to contact:

Optimizing a website

Brian Bustamante

Nole Marketing

6665 NW 75th Pl

Parkland, FL 33067

754-777-0850

12 05, 2017

3 Search Engine Optimization goals that will kill your business

2017-06-13T06:17:12+00:00 May 12th, 2017|Parkland SEO|

3 Search Engine Optimization goals that will kill your business.

 

You know even great business owners and entrepreneurs can make lofty SEO Goals. How else can you explain why people will repeatedly make the same mistakes while pursuing a number 1 ranking. Some of my customers come to me with unrealistic goals that will literally kill their business.  Here are the three in no random order. First, I have to outrank my competitor no matter what the cost! Second, traffic is king and I need unlimited traffic. Third, I know what keywords to rank for and you don’t!

What to rank for?

So let’s take a look at the first crazy SEO goal of beating out your competitor for that beloved first spot. Many business customers will come to me saying “Brian I want to beat out my competition!”. I say ok, what search term are they ranking for? They then tell me the particular phrase their competition is outranking them for. Usually a low value search term.

free search engine optimization techniques

I smirk and say let’s take a closer look at their #1 ranking. Here is an example google search: “best places to live in South Florida” and the #1 spot is a website that does fishing tours. They guy that hires me is a property rental manager.

So that everybody is on the same page, I say to him let me get this straight, you are upset that a fishing captain has a blog post ranked #1 for “best places to live in South Florida”? Then I ask him how many properties is he listing on his fishing site? Response from my client, “None”. Then he is clearly NOT your competition because you are not fishing for the same type of internet surfers. Yes, pun intended.

You see website visitors that ended up on that fishing site might read his blog post and be inspired to move there but the fishing captain wants them to book a tour. We can agree anyone that clicks on this blog post looking for rental property is not going to find it on a fishing boat. So in fact, he is not your competition. But some successful business entrepreneurs can be over confident and believe that they need to rank and spend a lot of time and effort trying to out rank competition for these types of keywords that dont merit the effort, time or money in chasing down.

You really need to look at every situation differently to come to a logical conclusion. Sometimes you need someone else’s point of view to see that you don’t need to rank for crazy long tail keyword searches. I personally would have tested out which keywords were worth chasing and then rank for them.

SEO Tactics over best practices

how to get a website

Second crazy search engine optimization goal, is traffic. I have customers that come to me and ask for traffic. Can you guys get my website more traffic because we heard that it will get our website on search engines.

So only part of that statement is true, because Google’s ranking algorithm does take traffic into account when ranking websites. Google views it as a sign of quality and relevance. Here is the problem with that thought. If you start sending a bunch of traffic to your site and the website visitors bounce after being there because they are not finding what they searched for…you site will tank!

Thats right you will be penalized because you are missing the quality portion. So the old saying, “quantity over quality” does not translate to getting website on search engines.

Here is another example, that traffic alone is not the solution to make money online. I took a website to number 1 for 6 months in all of the United States for the search term “buy bargain wholesale”. My traffic to my website grew and grew. The problem was it was not what the web search traffic wanted. When the internet surfers got to my site they quickly bounced! I thought my phone would ring off the hook and orders would be placed online and it was going to be a cash cow. Unfortunately, it ended up being a waste of time, money, energy because all this traffic wanted was cheap merchandise to sell at flea markets or on ebay. Which I was not selling at the time, I was selling wholesale tools and furniture.

Optimizing a website for the wrong Keywords

Third crazy seo goal is ranking for keywords you think will bring you business but doesn’t. This is one of the biggest reasons for success or failure online. Everybody wants to know what the latest web search optimization techniques are. The truth of the matter is you won’t know until you test.

Testing is a marketing concept and is used before the launch of a new product or service. All the big companies do it. So should you! You see if you want to be the best results you need to know there is a market for what you are selling.

Let’s assume you want to rank for Ft. Lauderdale Florist. You hire an seo agency and tell them you know what you are doing and that is the term you want to rank for. A professional seo consultant tells you you are targeting about 75 searches a month. You and the agency come to terms to rank your site for $750 a month and they tell you it will take anywhere between 4 to 6 months to get there. You agree happily.

free site optimization

Let’s take a closer look at what you just did. You are going to spend about 4 months x $750 = $3,000 to get in the top 3. If you look at the graph below provided by WordStream, you will notice your click through rate. The click through rate gives you a % of people that will click on a specific search ranking and based on its search position. If you look at the number 1 position you are going to get somewhere between 22% and 27% of the traffic. So in our example, position 3 gives you about 12.5% of 75 searches. Or a total of 9.375 search visits a month.

Tell me is it worth $3,000 to get 9 clicks a month? Answer maybe as long as you have made more than $3000 in profit over that time period! By month 6, you have spent 6 x $750 = $4500 to get the number 1 position and you are only going to get about 20 clicks per month. Remeber clicks are not phone calls or orders on your website. The clicks are just people looking at your site.

seo best practices checklist

I guarantee you a florist would go broke doing this and you are better off flushing your money down the toilet than paying an seo agency to rank you for keyword terms like this!

 

In conclusion, seo goals are great as long as you avoid the 3 major pitfalls. When you embark on hiring a professional seo consultant agency remember to put your ambition to the side and review all your options before making a decision. The marketing of a website is part art and part science.

In order to get out what you need, be prepared to answer and ask a lot of questions so that a great internet marketing strategy can be put together for your business. Don’t get caught up in the keywords that you believe you need to rank for, you need to focus on which ones will make you money.

You will do better when you give the web surfers what they want not what you think they want.Also remember that not all traffic is created equal.

Good Luck on your journey and if you have any questions feel free to contact:

Brian Bustamante

Nole Marketing

6665 NW 75th Pl

Parkland, FL 33067

754-777-0850

8 12, 2016

Nole Marketing’s New Parkland Seo Service Proudly Risks Defying Convention

2017-06-13T01:16:25+00:00 December 8th, 2016|Parkland SEO|

Earlier today, Nole Marketing finally announced the beginning of its new Parkland Seo service, which has been in development since 2009. The main aim is to help business owners successfully advertise their business online by improving the visibility of a website…. but it does so, with a difference.

Brian Bustamante, President at Nole Marketing, says: “We wanted to try something new with this Parkland Seo service. Anyone familiar with the Internet Marketing services will probably have noticed how everyone else seems to build content and links that are of no value. Typically using black hat seo tactics and hurting their customer’s website in the long run. This is a problem because Internet strategies that do not improve search engine rankings of a company’s website can do more harm than good and proves to be a waste of time and money.”

So as a welcome breath of fresh air, Nole Marketing will instead establish a customers website as a brand first and then using web page optimization best practices, rank the site on the front page of Google. Nole Marketing chose to make this move because of the evolution of the Google’s search algorithm. Also the way consumers search for products and services has changed. People search from their phone, tablets and desktops so the website has to be visible on all those devices.

People also search social media, image search, local search, video search, academic search, news search and industry-specific vertical search engines. If company’s use old outdated seo tactics for to advertise their websites they could end up receiving a Google Penalty. Long gone are the days of spending money on cheap seo packages that at best do nothing and at worst will destroy the website.

Brian Bustamante also said “Internet Marketing Agencies should give customers options. When offering a Parkland Seo service, a professional seo consultant should take the time to sit down with the customer and customize a marketing strategy. Customers should feel at ease and confident that the made a great decision for advertising their business. Trying something new is always a risk, but with experienced seo consultants you minimize your risk and increase your R.O.I. ”

Nole Marketing has been in business for for 7 years since 2009, being established in September 2009. Since Day 1 it has always aimed to stand out from the crowd, while also providing its customers the best possible experience at the best possible value.

The new Parkland Seo service is set to launch 12/9/2016. To find out more about the service and Nole Marketing, it’s possible to visit http://nolemarketing.com

Nole Marketing

6665 NW 75th Pl
Parkland,  FL 33067
http://nolemarketing.com

Brian Bustamante

sales@nolemarketing.com
754-777-0850