Learning how to advertise online can be easy if you know where to look. Best place to start are the places where your customers reside.
For example if you are a Air Conditioning Company, start by advertising in the community where you business is located. You have multiple options to choose from including google, Facebook, your local newspaper and even buying ads in the school yearbooks or sponsor a kids sports team.
If you want to do Parkland Online Advertising right you will need to really know your customer first and then look for your medium to advertise on second.
In the following article written by Tyler Garns he further explains:
Online Advertising: How to Do It Right
Most small businesses get stuck with their online lead generation in three areas:
- SEO – They understand the concept of search engine optimization, and do some work there, but they usually give up before great results are achieved.
- PPC – People get a Google AdWords account, invest some money, watch it disappear, and stop.
- Social Media – Here, people just waste time because they don’t know how to do it right.
Online lead generation is a big topic. In this post, I’m going to talk specifically about how to spend money wisely to ensure return on your investment.
Before we begin, I’m going to assume you have a well-defined target market, you understand clearly who your target is, you know where they hang out on the Internet, and you know their psychological triggers. Without this info, you’ll always lose in marketing.
To get started, you need to think outside the box. Yes, your potential customers may search for your product or service–so being listed with a PPC ad can do you some good. But that’s not the only way to reach them. Plus, only a small percentage of your entire target market is searching for what you sell at any given time.
The key is to go where the customers are. Figure out where they hang out on the Internet. Learn what they read. Find out what social networks they visit. Discover industry-specific forums or blogs. You get the picture. Once you know where they are, advertise there.
Sponsoring newsletters or dedicated solo e-mails is an extremely effective method of advertising for many businesses. If you discover that much of your target is subscribing to a certain newsletter, find out if you can sponsor that newsletter or send a dedicated advertisement. A dedicated, or “solo,” e-mail is an e-mail advertisement that a publisher will send to their newsletter list that contains only one piece of content: your ad. These can be golden.
So knowing your customer is not the only thing you need to know. You also need to know how to advertise. My personal favorites are Google and Facebook.
In this blog excerpt written by Garrett Moon, he further explains where you want to advertise your business online.
5 Things You Must Do Before Jumping Into Paid Internet Advertising
Here are a few of the places you should try listing your ads, though there certainly are many others:
Google AdWords. – Google AdWords are an obvious choice for many businesses. They offer display and text ads in association with highly targeted keywords. AdWords are a clear choice for any campaign. Bonus Tip: Your Google Adwords ads will produce a better return on investment the longer you use Adwords. Google will rewards long-term customers with better “quality scores”.
Bing or Yahoo. – Bing and Yahoo both offer alternative ad platforms that work similarly to Google’s. They combine display and text ads with targeted search terms. Some brands find that, while these options bring less traffic, the overall ROI is a bit better.
Facebook or LinkedIn. – Social advertising has grown enormously in popularity over the last few years. These ads combine text and display elements and are targeted based on user preferences, demographics, and location. Depending on your business type, both Facebook and LinkedIn are valid options to consider.
StumbleUpon. – The social network StumbleUpon offers a unique paid advertising option that is very inexpensive and guarantees a “click-through” of some kind. This is worth looking into, but it is important to track your actual conversions, which is the primary weakness with this model.
BuySellAds or Direct Buy. – BuySellAds.com is a great place to go to find additional display ad opportunities. These usually allow you to “rent” space on a site or a blog for a fixed cost. Additional opportunities like this can exist if you contact some of your favorite bloggers directly.
In conclusion, to successfully advertise online in Parkland, FL you will need to 1.) know your customers and where they hangout online and 2.) advertise to them using Social Media and Search Engines like Google, Yahoo and Bing. You will also need to track the results that you do get. If done correctly you will make money through advertising faster than you would if you depend solely on search engine optimization.
If you would rather hire a seo ppc expert in Parkland, then call us at 754-777-0850.
To your success,
6665 NW 75th Pl,
Parkland, FL 33067