Google Seo or Search Engine Optimization is exactly what it sounds like. You see Google is a search engine. Which basically means it is a computer that answers your questions that you put in its search box. The way it is able to answer questions is by sending a robot to your website (actually almost every website in the world) called a spider or Google Bot.
With this bot or spider it reads the information on your website to determine what the site is about. Then, it stores it in its memory banks so when their is a web searcher (that means you…a real person) you get the answer to your question.
Back on November 12, 2008, Google published a how to Google’s SEO Starter Guide. It has since updated the post on Tuesday, September 28, 2010. Here is an excerpt straight from Google and Posted by Brandon Falls and Michael Wyszomierski, Search Quality Team.
About two years ago we published our first SEO Starter Guide, which we have since translated into 40 languages. Today, we’re very happy to share with you the new version of the guide with more content and examples.
Here’s what’s new:
Glossary to define terms throughout the guide
More example images to help you understand the content
Ways to optimize your site for mobile devices
Clearer wording for better readability
As you can see Google SEO sounds pretty simple. Heck there is even a guide issued by Google themselves. Why wouldn’t you try tackling this by yourself?
The problem is there are over 200 ranking signals in the computers algorithm to get you ranked. That is where a professional seo consultant (Nole Marketing) can help you plan a strategy to help you get your local website ranked.
It is also a little more complex as of today June 22, 2017. You have more factors that influence google bots behavior like, Pay Per Click, Social Media Marketing and the explosion of video. YouTube is owned by Google as well and is the second largest search engine in the world.
To explain further how important these are in todays website optimization techniques is an article from Scott Wilson who is the Founder and CEO of RankHigher.ca
Search Engine Optimization
Earning top rankings in natural organic Google search is still one of the best ways to grow a business. But many business owners think content is king when it isn’t.
Right now, Google has indexed over 60 trillion web pages, and we all know that when we do a search, we pick from the top few.
When a consumer is searching for your product or service, it is crucial that your business cuts through the clutter of now 130 trillion web pages to end up among the first few results. So if done right, SEO can be your greatest profit generator.
How do you get your business there? One tactic is to write 2,500 words of unique and compelling text and check it with copyscape.com to make sure the content is truly unique.
Your main keywords should be inserted often, as inserting it more than that could be considered ‘keyword stuffing,’ and your website could be sent for human review and a potential penalty.
Include different variations of your main keywords such as plurals and singulars into the mixture, as well as variant names for your product. For example, a laptop and notebook computer could be considered to be the same type of computer. However, we want to sell to potential customers who use both keyword variations.
The use of latent semantic language lets Google find relationships between those keywords and the ones in the search query.
For example, if you are selling golf clubs then the words driver, iron, and putter are related. Also, include brands like Taylor Made and Callaway. Consumer testimonials are also a great method to include keywords and organically improve Google ranking.
Search Engine Marketing
While it may take a while to earn Google’s trust through SEO, Search Engine Marketing can be turned on fairly quickly. With SEM, businesses pay to play and are relevant, while maintaining full control of speed and budget. SEM allows you to target your prospective customers through search engines such as Google, Bing, and AOL.
Say you are a contractor and can only handle three projects at a time. SEM can run until the three projects are scheduled, be turned off and then turned back on when one of the projects is complete— allowing you to turn the volume up or down as preferred.
SEM also allows you to run AB testing on coupons and special offers—this is cross-pillar optimization.
Let’s say you test different offers and one of them did very well and resonated with your audience; you can now also use it with SEO, social media, print media, etc. knowing that the data you collected means something and will provide results.
Paid Social Media Ads
People are inherently social and are seeking online relationships with the brands they use. While it’s great to build your business’ social presence, social media is great for advertising your product or service, where you know your consumers will be paying attention.
When consumers search for a product or service, their intention to purchase is clear, but their reason behind it is not.
Social media advertising allows you to target your customers based on location and demographic, minimizing the amount of marketing time spent where your consumer base is not present.
For example, if you open a nail salon in downtown Toronto, you can choose to target women of any specific age, and within a certain radius—to provide a special offer or invite for them.
Major social media players include Facebook, Instagram, Twitter, Pinterest, YouTube and LinkedIn. But social media is not one-size-fits-all, so it is important to determine which social media channels work best for your organization and the nature of your business.
Keep in mind that consumers visit each platform with different goals and mindsets. i.e. Facebook for socializing with friends and LinkedIn to search for jobs.
Having a branded YouTube channel for a business can be a powerful marketing pillar as many consumers go to YouTube to search information about a company, and to gain a better understanding of the product or service they offer by seeing it in action.
The most powerful YouTube videos explain the benefit of the product or service your business offers, and often-times include customer testimonials. Word-of-mouth continues one of the most effective ways to grow a business as people put immense trust in the stories of those who had a positive—or negative— experience with a business.
I know that this is a lot of information to digest. You should probably re read it so that you can further understand that the process of ranking sites is a lot more complex than you might think.
If you have any questions. Feel free to reach out to me directly.
To your success,
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Parkland, FL 33067